The domestic and foreign medical instrument companies compete for the
Copyfrom： CreateTime：2014-11-09 15:36:45
Transnational giants city surrounded by rural
Large multinational companies have never hide them for China market "ambition",even in the face of their own once a contemptuous disregard of basic levelmarket.
Perhaps, a group of figures can explain the problem.
In China, about 80% of the CT market, 90% of the 85% inspection instrument,ultrasonic instrument, 90% magnetic resonance equipment, 90% ECG, 80% high-grade monitor, 90% high-grade physiological recorder and 60% sleep graph instrument market is dominated by multinational brands; and a conservative estimate, Siemens, GE and Philips three Foreign capital company food Chinahigh-end medical equipment more than 70% of the market share.
And Chinese since 2009 began a new round of health care reform most directlystimulating the rapid growth of medical market, the Ministry of health planning and finance division data shows that, more than 2000 county hospitals in our countryequipment configuration average gap 30%, including hospitals, more than 2000counties in the country more than 5000 Central Township Hospitals and 2400 community health service centers, and 30000 ~5 million village health clinicmedical equipment construction, huge market space to imagine.
While the county hospitals, township hospitals and community health service center represents the basic market, is the latest round of China governmentcontinued to invest more than 110000000000 yuan of the new medical reformkey tilt direction.
CICC is expected, 2009~2015 years, China medical device industry compound growth rate will be maintained at between 20%~30%; pharmaceutical marketresearch firm Frost&Sullivan also thinks, to 2015, a total of China medical equipment market will reach $53700000000, market expansion will also give the home medical equipment enterprises and multinational medical instrument companies creating unprecedented opportunities.
"In 2009, the new medical reform started almost at the same time, we haveadjusted in China overall market plan, Chinese grass-roots market has become the focus of our work with a big city hospital market parallel." Said GE medicalGreater China CEO of section Xiaoying accepted "daily of the first finance and economics" when the reporter is interviewed.
And GE at the same time, Siemens Chinese internal codename "Smart" strategic plan information also showed, the goal for the launch of easy to use, easy maintenance, appropriate price, durable and reliable and timely market products,these products have begun to explore in primary market segments. SiemensChina District executives said, hope Smart innovative products is not limited tomedical equipment, and also have more two or three line city customer, the finaltotal sales revenue Chinese zone 20%.
While GE and SIEMENS in the global old rivals Holland PHILPS has been in Shenyang and the domestic medical equipment leading Neusoft medical joint ventures established in the production of low-end X ray machine, nuclear magnetic resonance, ultrasound, meet in the low-end market demand,specializing in its good ultrasonic fields.
China Company "defensive counter attack"
But local medical equipment enterprises are not reconciled to his sphere of influence by outsiders like eating.
"Two or three lines of urban and rural areas of the hospital budget co..Therefore, to this kind of expensive medical equipment products, the price is a very sensitive factor. Moreover, the China Company in the remote salesexperience is more abundant." Analysis report of China pointed out that therecent mckinsey.
The report thinks, domestic product prices low, the profit rate is very high.Department of orthopedics materials enterprises such as Kang Hui and Weigaoprofit rate estimation of up to 40%~50%; minimally invasive and Dunlop profit rate estimation of up to 35%~55%; these low-cost competitors holding substantialfunds, and spare no effort to devote to expand the scale and R & D, will be in the upward attack and "down" Multi-National Corporation in the mid market first metand launched a full competition.
In fact, foreign giants and local leading enterprises of China medical devicemarket mutual infiltration to the other forces field pattern has been formed.
"The primary market is very large, for multinational corporations, local enterprisesprice competitive advantage and resource advantage of the local market, is one of the biggest challenges they will face." Analysis of the senior personage told the "First Financial Daily" the reporter.
Until today, the low cost or win a majority of the Chinese market the best magic,obviously has a significant advantage of China manufacturing enterprises. For example, coronary stent imports (i.e. heart stent) for $3200, and $2500 or lowerdomestic.
He thinks, in recent years, the transnational enterprises to take the initiative and dealers cooperation, launched the entire marketing more solutions, and put down the figure, in the low-end market development more "economic application of the"machinery and specifically for the Chinese market based medical solutions, aremade to deal with do not have in primary market advantage change.